As I sit here drinking my favorite tea from a café cup adorned with rotund snowmen and prancing reindeer, I’m reminded that the holidays are in full swing. The 2016 holiday season is expected to be a doozy with 41% of consumers reporting that they’ll spend more on gifts this year than they did last year. Who doesn’t want an extra $10 billion dollars pumped into the economy?
I took advantage the other day to do some Fall cleanup of my office and came across an article I had read a number of years ago from the McKinsey Quarterly called The Executive’s Guide to Better Listening, written by Bernard Ferrari. . What I love most is that it continues to resonate even today. I actually find it incredibly relevant – especially in a time of new US Presidential leadership. A huge challenge for new leaders – whether they be corporate, academic, or political – is in better understanding their audience and responding with the “right” programs, products, messages, and decisions.
After attending the recent CRC 2016 (Corporate Researchers Conference) in San Francisco, I came home with some key trends that got me excited about my own role as a researcher. The fact that one must do research in order to understand what the research is for is not lost on me, so I’d like to explore some of the themes that came out of this event including:
Surprise! We have a new President…and it’s not who many thought would win when we all headed to the cast our votes yesterday morning. With all the money invested by political candidates and major news outlets in political polling to predict the outcome, they didn’t even come close. Even Frank Luntz, Republican pollster tweeted:
At EDUCAUSE 2016, Invoke, the pioneer in large-scale, live, qual-quant collaboration, and the developers of CoursEval, enterprise-class course evaluation software, today announced the launch of a new Invoke LIVE for Higher Education solution empowering institutions to react to student evaluations and align standards of good teaching. Using a combination of the best of qualitative and quantitative research methods, the patented Invoke LIVE platform provides immediate insight into the feedback of key education constituents – students, faculty, and administration – with live, online, collaboration sessions. Inside of an hour, instantaneous, actionable results are provided leading to more informed decisions on institutional change.
It’s dark and we are in the middle of Ohio. The road trip has been quiet until my daughter’s jubilant cry from the backseat of the car: “Mom! I just finished all 5 seasons of Baby Daddy!” The pride in her voice was evident. The time spent…the dedication…she was finally caught up and ready to watch the current season. Yet, the glow lasted only a short while before the angst set in. “Now what should I watch?” “When will the next episode be ready?” And, every parent’s all-time favorite road-trip question: “I’m bored…are we there yet?”
Challenge disruption with disruption.
The headline in yesterday’s WSJ Business & Tech page called “Test Audiences Can Make or Break New TV Series” showcased a very traditional research method for testing TV Pilots, while at the same time decrying how hard it is to find a hit in much more fragmented and competitive marketplace. Yet why do we as an industry continue to rely on the same methods to meet new challenges?
Close your eyes and imagine… You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.
Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.
Now imagine this… You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.
We all know that our choices are influenced by advertising. Now Invoke has research that proves the same is also true for our pets. Read More