All posts by Amos Wagon

Online Focus Groups & The Electric Kettle

By | Focus Groups, Market Research Insights, Marketing Trends, Online Research | No Comments


Since the late 1990s when Online Focus Groups first burst onto the scene, they haven’t evolved much. In many ways they are still in their premature and somewhat even naive incarnation. Very much like when the first electric kettles were introduced. Manufacturers understood that this had to be the next step in the water heating evolution but didn’t quite get the extent of it.