All posts by Bar Fluet

Mission Im-paws-sible?

Think again

By | Innovation, Market Research Insights, Marketing Trends, Online Research | 4 Comments

Close your eyes and imagine…  You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.

Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.

Now imagine this…  You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.

We all know that our choices are influenced by advertising.  Now Invoke has research that proves the same is also true for our pets. Read More