All posts by Dan Krason

The Innovation & Adoption Disconnect

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DanKrason120Spend just a few minutes on LinkedIn and it’s hard not to come across a torrent of news about exciting innovations in marketing research.  Big data, neuromarketing, mobile research, online communities, social media, web analytics, and gamification – just to name a few.  Some of these developments promise to radically change the way we understand the relationship between brands and consumers.  Even better, they’re not all simply a bunch of early-stage ideas.  Several are supported by empirical results and peer-reviewed academic papers.