All posts by Reine Sloan

Join us at Qualitative 360 in Atlanta

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Screen Shot 2014-12-16 at 1.27.27 PMJoin us at Qualitative 360 in Atlanta on March 25-26 to participate in a LIVE research event co-hosted by Invoke and Dialsmith.  You’ll see Dialsmith’s moment-to-moment testing combined with Invoke’s Large-Scale Focus Groups as we explore the DNA of a winning summer movie trailer, in real-time.  Grab a front-row seat as consumers provide quantitative and qualitative feedback on competing movie trailers for an upcoming summer blockbuster.  Understand how to generate actionable insights from a unique combination of moment-to-moment testing and large-scale focus groups.

Cell phones poised to replace your wallet…

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kathy120 …as the “must have” item before walking out the door.
Not surprisingly this is especially true among Millennials, but even among GenX and Boomers the importance of our cell phones to our daily lives is evident.  Representing connections, mobility and information, cell phones have fundamentally disrupted how we live.  Even the way we tell time today is different than as we entered the new Millenia.

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Announcing a merger with Academic Management Systems

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Screen Shot 2014-12-16 at 1.27.27 PMAnnouncing a merger with Academic Management Systems

We’re excited to announce that Invoke has merged with Academic Management Systems (AMS).  Currently, more than 300 premier educational institutions rely on AMS’ CoursEval™ to generate student ratings of courses and instructors.  Combining Invoke and AMS promises to establish Invoke as a technology and insights leader in qualitative and quantitative research for the market research industry as well as academia.

It’s the season to smile and with your help, we’ve donated thousands of dollars to charity-

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Screen Shot 2014-12-16 at 1.27.27 PMOne of the things we love about working for Invoke is the opportunity to work with amazing clients.  And they didn’t disappoint in participating in our “Giving Thanks” campaign that we launched on Nov. 18th.   For every research project booked between Nov. 18th-Dec. 31st, we’re donating $1,000 to charity.   And we’re happy to report that with the help of our clients, Invoke has been very busy writing checks.  We’ve already donated thousands of dollars to charity this holiday season — and we’re not finished yet.

Introducing Invoke LIVE Express™

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Working in a fast paced business environment, we realize marketers’ needs for fast, quality research data on a limited budget.  That is why Invoke has introduced Invoke LIVE Express  , our new marketing research service, which provides a fast and economical way to make smart business decisions.  With Invoke LIVE Express  , our clients are able to access Invoke’s patented Large-Scale Focus Groups to conduct a LIVE, 30-minute research study with up to 100 participants, for only $10,000.  Each Invoke LIVE Express research study is still conducted by a trained Invoke Researcher, who probes participants’ responses in real-time, inserts on-the-fly questions based on group responses, and leads 1:1 discussions.  Within one hour of the session’s end, PowerPoint and Excel reports are made available.  Our clients can see and use results in as little as four days from the start of the project.

Good Bye Summer… Hello 4th Quarter.

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As we enter into the 4th Quarter, we recognize that marketers are facing tight budgets, compressed timelines, and complex research requirements.  That’s why Invoke has developed our Rapid Response Team.  Using our patented technology, our researchers will generate the insights you need to make smart business decisions – faster and more economically than ever before.