I test a lot of advertising. I also watch a lot of advertising. And I talk a lot about advertising. And typically, advertising focuses on how a particular company, product or service can improve one’s life. Buy this car and you will look cool. Drink this beverage and you will be skinny. Eat at this restaurant and you will save money. I mean, true there are some that make bolder promises to make the world a better place or ads that tell you a warm and fuzzy story so that you, in turn, will feel warm and fuzzy inside. But overall, companies are usually selling you something in their advertisements and communications.