As I sit here drinking my favorite tea from a café cup adorned with rotund snowmen and prancing reindeer, I’m reminded that the holidays are in full swing. The 2016 holiday season is expected to be a doozy with 41% of consumers reporting that they’ll spend more on gifts this year than they did last year. Who doesn’t want an extra $10 billion dollars pumped into the economy?
I took advantage the other day to do some Fall cleanup of my office and came across an article I had read a number of years ago from the McKinsey Quarterly called The Executive’s Guide to Better Listening, written by Bernard Ferrari. . What I love most is that it continues to resonate even today. I actually find it incredibly relevant – especially in a time of new US Presidential leadership. A huge challenge for new leaders – whether they be corporate, academic, or political – is in better understanding their audience and responding with the “right” programs, products, messages, and decisions.
After attending the recent CRC 2016 (Corporate Researchers Conference) in San Francisco, I came home with some key trends that got me excited about my own role as a researcher. The fact that one must do research in order to understand what the research is for is not lost on me, so I’d like to explore some of the themes that came out of this event including:
Surprise! We have a new President…and it’s not who many thought would win when we all headed to the cast our votes yesterday morning. With all the money invested by political candidates and major news outlets in political polling to predict the outcome, they didn’t even come close. Even Frank Luntz, Republican pollster tweeted: