Market Research = Professional Listening?

By | Market Research Insights | No Comments

Market ResearchI took advantage the other day to do some Fall cleanup of my office and came across an article I had read a number of years ago from the McKinsey Quarterly called The Executive’s Guide to Better Listening, written by Bernard Ferrari. .  What I love most is that it continues to resonate even today.  I actually find it incredibly relevant – especially in a time of new US Presidential leadership.  A huge challenge for new leaders – whether they be corporate, academic, or political – is in better understanding their audience and responding with the “right” programs, products, messages, and decisions.

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