We’re at the foothill of a new year, and I find myself continuing to want to understand Millennials a little better, so I’m revisiting an Invoke Xperience session (the session can be seen here) focused on understanding Millennial perceptions and behaviors regarding the news they consume. This session relied on traditional “Invokian” methods and lines of qualitative and quantitative questioning to uncover some interesting tidbits about what’s important to Millennials and how this impacts where they source their news and stay up-to-date on current events. In light of the recent “fake” news phenomenon, I think this is the perfect time to take another look at this study.
Category Archives: Invoke Culture
In an effort to further understand the habits and attitudes of Millennials I recently ran an Invoke Xperience with close to 150 Millennial participants. This Xperience focused on better understanding Millennial shopping habits and attitudes. Specifically, I really wanted to understand how they are shopping online versus brick-and-mortar locations. In order to do this, I not only conducted a standard Invoke qual/quant session but I added elements of a Mobile In-the-Moment survey (to gather in-the-moment feedback at a brick-and-mortar location) and an Immediate Website Usability component (run within the session to gather real-time feedback on a website experience). These components were added in to gain more “real” data on both brick-and-mortar and online shopping behaviors and perceptions. You can check out the full report here.
We recently announced the hiring of Invoke’s new Principal Software Architect, Daniel Quaroni.
At Invoke we believe in working hard and playing hard; so we wanted to find out what Q. does for play-
-Where is the farthest place you have traveled?