Category Archives: Market Research Insights

Invoke launches Media & Entertainment research practice

By | Innovation, Market Research Insights, Online Research, Other | No Comments

KathyThe kick off of the Media Insights and Engagement conference today in Fort Lauderdale, FL offers the perfect backdrop to announce the formation of Invoke’s Media & Entertainment practice. I was especially engrossed in the morning keynote by author Ryan Holiday. His use of stoic philosophy as a construct for how to navigate the change that happens in any industry was refreshing. The idea is pretty simple – fate doesn’t have to derail you, instead it can clean the slate and invigorate change – but to accomplish requires a disciplined mindset willing to give up on preconceptions and prejudices that often cloud innovation. Read More

Invoke is hiring a DEVOPS ENGINEER

By | Market Research Insights, Other | No Comments


Invoke is seeking a DevOps engineer who likes the challenge of being a one-person shop and is excited to do it all.

You will build and lead the process automation for deploying, monitoring, and maintaining Invoke’s built-from-scratch new cloud-based SaaS product. In addition you will be responsible for maintaining the physically hosted legacy Invoke software platform until it is phased out by the end of this year.

Are Millennials Coming Back to Brick-and-Mortar?

By | Invoke Culture, Market Research Insights, Marketing Trends, Other | One Comment

wayne120In an effort to further understand the habits and attitudes of Millennials I recently ran an Invoke Xperience with close to 150 Millennial participants. This Xperience focused on better understanding Millennial shopping habits and attitudes. Specifically, I really wanted to understand how they are shopping online versus brick-and-mortar locations. In order to do this, I not only conducted a standard Invoke qual/quant session but I added elements of a Mobile In-the-Moment survey (to gather in-the-moment feedback at a brick-and-mortar location) and an Immediate Website Usability component (run within the session to gather real-time feedback on a website experience). These components were added in to gain more “real” data on both brick-and-mortar and online shopping behaviors and perceptions. You can check out the full report here.

Crowd Sourcing Your Way to Qualitative Research

By | Focus Groups, Innovation, Invoke Live!, Market Research Insights, Other | No Comments

The crowds are being wooed as never before. Their collective wisdom is being solicited for all types of situations including graphic design (CrowdSpring), OCR text correction (reCAPTCHA), finding people lost in a hurricane (Katrina PeopleFinder), funding interesting startups (KickStarter), and even designing and manufacturing armored vehicles (Adaptive Vehicle Make).

Are Focus Groups An Endangered Species?

By | Focus Groups, Innovation, Market Research Insights, Marketing Trends, Online Research, Other, Participants Experience, Products & Features | 10 Comments

wayne120Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitations. The article is here: (

Online Focus Groups & The Electric Kettle

By | Focus Groups, Market Research Insights, Marketing Trends, Online Research | No Comments


Since the late 1990s when Online Focus Groups first burst onto the scene, they haven’t evolved much. In many ways they are still in their premature and somewhat even naive incarnation. Very much like when the first electric kettles were introduced. Manufacturers understood that this had to be the next step in the water heating evolution but didn’t quite get the extent of it.