During my time at Invoke, I have consistently told clients – and they have been consistently delighted with – how our Live platform and tools successfully merge the deep, emotive responses of qualitative research (and those little nuggets of insight that may otherwise be hidden in traditional quant) with base sizes (usually between 100-300) that can support quantitative findings and percentages.
Category Archives: Online Research
It’s dark and we are in the middle of Ohio. The road trip has been quiet until my daughter’s jubilant cry from the backseat of the car: “Mom! I just finished all 5 seasons of Baby Daddy!” The pride in her voice was evident. The time spent…the dedication…she was finally caught up and ready to watch the current season. Yet, the glow lasted only a short while before the angst set in. “Now what should I watch?” “When will the next episode be ready?” And, every parent’s all-time favorite road-trip question: “I’m bored…are we there yet?”
Challenge disruption with disruption.
The headline in yesterday’s WSJ Business & Tech page called “Test Audiences Can Make or Break New TV Series” showcased a very traditional research method for testing TV Pilots, while at the same time decrying how hard it is to find a hit in much more fragmented and competitive marketplace. Yet why do we as an industry continue to rely on the same methods to meet new challenges?
Close your eyes and imagine… You’re sitting on your couch snuggling with your pet, when a pet food commercial starts playing on the TV.
Your pet jumps from your lap and approaches the TV. It sits a foot away from the screen, staring. Maybe even barking, maybe meowing.
Now imagine this… You’re doing errands with your dog (not too many people go shopping with their cats, but if you do – we beg that you send us a picture) and you walk into a pet store. Your dog really wants to explore a specific display that catches its attention. Eventually you relent and your dog spends a few minutes sniffing around the display.
We all know that our choices are influenced by advertising. Now Invoke has research that proves the same is also true for our pets. Read More
Recently, Invoke’s Media + Entertainment team conducted the first in a series of webinars focused on uncovering the “whys” behind current shifts in video consumption behaviors: Who are today’s content curators? And who do viewers trust to bring them the content they want to watch?
The best new gadget to land in my house in the past 12 months has to be our Comcast X1 voice activated remote control. This one button has dramatically changed how we find the content we want to watch. No longer do we need to remember channel numbers or times. We are empowered to “ask” for what we want by genre, title, actor or channel. While this simplifies the process of finding something once you have a direction, a larger question remains “How do we know what to ask for?”
The kick off of the Media Insights and Engagement conference today in Fort Lauderdale, FL offers the perfect backdrop to announce the formation of Invoke’s Media & Entertainment practice. I was especially engrossed in the morning keynote by author Ryan Holiday. His use of stoic philosophy as a construct for how to navigate the change that happens in any industry was refreshing. The idea is pretty simple – fate doesn’t have to derail you, instead it can clean the slate and invigorate change – but to accomplish requires a disciplined mindset willing to give up on preconceptions and prejudices that often cloud innovation. Read More
INVOKE RESEARCH ASSOCIATE
While Invoke encourages everyone that meets the qualifications below, the preferred candidate is a proactive and organized individual with 1-2 years of qualitative or quantitative research experience who enjoys finding innovative solutions for business questions.