Category Archives: Other

A Few Resolutions for 2017

By | Market Research Insights, Marketing Trends, Other | No Comments

I’m not one for making predictions.  I often feel like I am stretching too much without a solid foundation.  Instead, I prefer to make resolutions.  What can I do to enhance my craft and become a better researcher?  With so many clients turning to “big data” to shed light on customer behavior, I am often required to sell-in the value of more exploratory methods to provide context and clarity to the relationships revealed by data scientists.  My 2017 resolutions are all focused on exploring how we can extend the value of primary research methods and help build the necessary bridges between “big” and “small” data insights.

2016: Year of Fake News – Millennials value trust in news, but are sometimes willing to overlook it

By | Innovation, Invoke Culture, Invoke Live!, Market Research Insights, Other | No Comments

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We’re at the foothill of a new year, and I find myself continuing to want to understand Millennials a little better, so I’m revisiting an Invoke Xperience session (the session can be seen here) focused on understanding Millennial perceptions and behaviors regarding the news they consume. This session relied on traditional “Invokian” methods and lines of qualitative and quantitative questioning to uncover some interesting tidbits about what’s important to Millennials and how this impacts where they source their news and stay up-to-date on current events.  In light of the recent “fake” news phenomenon, I think this is the perfect time to take another look at this study.

Show Your Accreditors How You Support Good Teaching

By | Other | No Comments

10-26-2016-12-00-09-pmAt EDUCAUSE 2016, Invoke, the pioneer in large-scale, live, qual-quant collaboration, and the developers of CoursEval, enterprise-class course evaluation software, today announced the launch of a new Invoke LIVE for Higher Education solution empowering institutions to react to student evaluations and align standards of good teaching.  Using a combination of the best of qualitative and quantitative research methods, the patented Invoke LIVE platform provides immediate insight into the feedback of key education constituents – students, faculty, and administration – with live, online, collaboration sessions.  Inside of an hour, instantaneous, actionable results are provided leading to more informed decisions on institutional change.
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The Dark Side of Binge-Watching

By | Focus Groups, Invoke Live!, Market Research Insights, Online Research, Other | No Comments

The dark side of binge watchingIt’s dark and we are in the middle of Ohio. The road trip has been quiet until my daughter’s jubilant cry from the backseat of the car: “Mom! I just finished all 5 seasons of Baby Daddy!” The pride in her voice was evident. The time spent…the dedication…she was finally caught up and ready to watch the current season. Yet, the glow lasted only a short while before the angst set in. “Now what should I watch?” “When will the next episode be ready?” And, every parent’s all-time favorite road-trip question: “I’m bored…are we there yet?”

Exploring the New Value Proposition for Content Channels

By | Events, Focus Groups, Innovation, Market Research Insights, Online Research, Other | No Comments

KathyThe best new gadget to land in my house in the past 12 months has to be our Comcast X1 voice activated remote control.  This one button has dramatically changed how we find the content we want to watch.  No longer do we need to remember channel numbers or times.   We are empowered to “ask” for what we want by genre, title, actor or channel.  While this simplifies the process of finding something once you have a direction, a larger question remains “How do we know what to ask for?”