Category Archives: Participants Experience

Are Focus Groups An Endangered Species?

By | Focus Groups, Innovation, Market Research Insights, Marketing Trends, Online Research, Other, Participants Experience, Products & Features | 10 Comments

wayne120Recently, I came across an interesting Bloomberg Businessweek article discussing the limitations associated with focus groups and the ways some companies were using solutions (such as Invoke’s large-scale online focus groups…ahem, I work there) to overcome these limitations. The article is here: (

Online Surveys: How long is too long?

By | Market Research Insights, Participants Experience | No Comments

Ask nearly anyone involved in online research and they’ll tell you that the ideal survey length is 15 to 20 minutes or less. Anything longer and you invite bad behavior (straightlining, satisficing), drop outs, or create ill-will and lack of responsiveness the next time around. Some brave souls are even proposing that we deconstruct surveys and create pods of questions and participants and then knit them together on the back end. For example, they suggest that it’s better to have 10 unique groups of 100 people answering 10 questions and then recombine the data on the backend than it is to have 1000 people answering 100 questions.

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