Category Archives: Products & Features

Is hitting 3 for 3 on Qualitative Research a fantasy?

By | Market Research Insights, Marketing Trends, Online Research, Products & Features | No Comments

Invoke Invoke Solutions Online Research Qualitative Quantitative Focus Groups
If you’ve spent much time selling or marketing project services and haven’t had a somewhat smug project manager tell you, “Speed, quality, price; pick two,” consider yourself fortunate. Of course, we’ve all endured some projects, either qualitative or quantitative that weren’t 2 for 3, or even 1 for 3. Boston’s Big Dig project, for example, would have to merit a goose-egg!

GM Ditches Facebook & Goes Back to Basics

By | Advertising, Market Research Insights, Marketing Trends, Products & Features, Social Media | No Comments

Facebook GM Goes Back to Basics Invoke Invoke Solutions Online Research Qualitative Quantitative Focus Groups Hey, advertisers, let’s pretend!

Let’s say your company has LOTS of advertising budget. Let’s also imagine that this year you have been allocated MUCH MORE advertising funds than you had requested. And finally, let’s fantasize that how and where and when to spend all the extra money is completely and totally up to you.

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