Category Archives: Social Media

Revisiting Google Consumer Surveys

By | 2012 Election, Advertising, Innovation, Market Research Insights, Marketing Trends, Online Research, Social Media | No Comments

Revisiting Google’s Consumer Surveys Qualitative Quantitative Online Research Focus Groups Invoke SolutionsBack in June, I posted some thoughts about Google’s Consumer Surveys tool and how it fits into the market research landscape. The full text is below, but the gist of it was that I really saw the tool more as a polling application than a true market research tool. Recently, Google Consumer Surveys have been in the news again as they proved to be one of the more accurate predictors of the actual outcome.  And this has sparked some debate about what this means for the future of political polling in an era where many voters may not be accessible through traditional methods such as calling over a landline.

GM Ditches Facebook & Goes Back to Basics

By | Advertising, Market Research Insights, Marketing Trends, Products & Features, Social Media | No Comments

Facebook GM Goes Back to Basics Invoke Invoke Solutions Online Research Qualitative Quantitative Focus Groups Hey, advertisers, let’s pretend!

Let’s say your company has LOTS of advertising budget. Let’s also imagine that this year you have been allocated MUCH MORE advertising funds than you had requested. And finally, let’s fantasize that how and where and when to spend all the extra money is completely and totally up to you.

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Is Twitter A Bellwether of the Truly Socially Engaged Consumer?

By | Market Research Insights, Social Media | No Comments

If you are like me, you’ve heard the question posed more than once – What value does Twitter offer companies and where does Twitter fit into a company’s larger social media strategy?  In an age where competition for both the attention and feedback of consumers is fierce, finding answers to these questions no longer feels optional.

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