Does pink slime ruin the “all natural” label?

Slime Natural Invoke Invoke Solutions Online Research Qualitative Quantitative Focus GroupsRecent news of pink slime in the food industry highlights for me just how industrialized the US food industry has become. If this meat filler can be called “all natural,” it makes me wonder about all the other all natural product I buy. The good news is, the public outcry against pink slime has been a call to action for me. I now seriously look at all my food purchases. I buy organic. I buy local. Now I need to figure out why and when I buy all natural.

What do other US consumers think? Am I mainstream or am I an outlier? Join Invoke for a LIVE conversation with 100 consumers across the country to discuss conscious consumption  (

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