Way back in November 2013, after attending that year’s TMRE event, I wrote about the trend of moving towards a visual delivery of market research data. [Click here] to see that original post. In the time since, well, erm… To be honest, I have let my original intent slip a bit. I mean, I am always doing my best to deliver data in forms that are most useful for my clients. Recently I decided to try and make good on my original mission and start at least figuring out ways to deliver data more visually.
I thought a good place to start would be with data from my Qual360 session on the summer movie season and what makes a successful trailer. You can see my original post regarding this session and report [here]. Since Avengers: Age of Ultron is hitting stateside this week, I thought it might be timely to kick off what many regard as the beginning of the summer season with an Infographic focused on summer movie expectations.
As I stated in my original post, the optimism for this upcoming movie season may or may not be surprising to some of you. But the reason behind this optimism was a more surprising find. Sequels (with some obvious exceptions) used to be punchlines often regarded as nothing more than ways to make more money. I mean, Caddyshack II? Hello. So I figured this would be a good topic for an Infographic.
My bigger question going forward is how clients might respond to something like this. On the one hand, clients are often asking for a more succinct data story. On the other hand, I have just as many clients asking for more data to support key insights. So, if anyone out there has experience with Infographics, how are you using them? Are they replacing traditional reports? Are they being used as complementary deliverables?
And of course – are you heading out this weekend to see Avengers: Age of Ultron? I know I am.
Enjoy the show,