Invoke’s research team has conducted several projects that examine Millennials – including “why” they think, feel and act the way they do.
To generate the insights, the researchers leverage our patented platform for conducting large-scale online research events. This enables them to combine rich, qualitative insights with large sample sizes that spur confident decision-making. Recently, Wayne Goodreau, VP of Research & Insights, connected the dots between these studies in an article that appeared in the MRA’s Alert! Magazine.
I hope you enjoy the article – “Millennial Myth-Busting: We Don’t Know What We Think We Know”. If you have any questions or would like to learn more, please contact me here.
If you would like to read the reports that inspired this article, check out:
Millennials really aren’t that different from the rest of us
Millennials value trust in news, but are sometimes willing to overlook it
Are millennials coming back to brick-and-mortar?
Cell phones poised to replace your wallet