New Invoke LIVE Solution Provides Video Content Producers Real-Time Viewer Feedback on Content Readiness and Effectiveness

By October 31, 2016 Other No Comments

family-watching-shows-on-devicesThe Invoke LIVE video insight solution enables Media, Entertainment, and Advertisement firms to optimize content, build brands and develop audiences that reflect today’s multi-platform environment.

Waltham, Mass. – October 31, 2016 – Invoke, the pioneer in large-scale, live, qual-quant collaboration, today announced it has launched a video insights solution enabling brands to test video content with viewers in real time. The Invoke LIVE platform provides dynamic data analysis that enables producers to make instantaneous decisions on content.   Collapsing the cycle time for viewer results by providing real-time, dynamic insight into viewer feedback empowers content producers to save time and cost by eliminating avoidable mistakes.

“This new solution allows companies to truly understand the dynamic relationship between viewers and content,” said Kathy Alexander, Vice President of Research of the Media + Entertainment practice for Invoke. “Whether the video is fifteen seconds or two hours, the solution integrates rich moment-to-moment data with our patented approach blending qual and quant in a LIVE interview.”

Immediate Results. Actionable Analytics. Statistical Confidence.

Invoke’s video insight solution creates a dynamic, interactive, LIVE experience where video creators, producers, distributors, and other key stakeholders collaboratively review LIVE viewer feedback on their video content.  Large-scale groups of viewers interact by responding to questions online about the video while also receiving occasional chat sessions from the observing stakeholders.  While analyzing feedback, stakeholders additionally react LIVE by interjecting on-the-fly questions based on the trend of the feedback.

Invoke’s LIVE video insight solutions provides:

  • Moment to Moment Dials.  Essential for pinpointing moments in the storyline that work — or don’t. Respondents use their mouse to provide in-the-moment feedback. End points can be customized to fit individual content needs — and evaluations can even include a “tune-out” button which can pinpoint where audiences are likely to drop-off.
  • Digital Rights Management. Provided through our dial partner, video content can be watermarked with an IP address or respondent IDs.
  • Video Rotation. For short-form content where more than one version of the video may be under-consideration, Invoke’s platform allows for monadic and sequential monadic rotations to eliminate order bias.
  • In-depth Evaluation. After viewing the content, respondents respond to key quantitative diagnostics that are coupled with qualitative open ends – enabling producers to fully understand the “why” behind their ratings, and allowing them to pinpoint key drivers for viewership and potential areas for improvement.

“This is another example of Invoke delivering the why behind the what,” said Invoke CEO Gigi Wang. “Where most research projects rely on a time-consuming sequential testing and analysis using expensive, qualitative methods followed by quantitative tools, Invoke quickly obtains actionable LIVE results representing a wide audience with deep insights.”

Visit for more information about Invoke LIVE video insights solution.

About Invoke

Invoke Live and CoursEval solutions empower researchers, executives, and academics to uncover immediate, actionable insights and make confident decisions – collapsing cycle times – by combining the best of qualitative and quantitative methods to yield enhanced results.    Hundreds of companies – within media + entertainment, CPG, HR, and technology – and education institutions rely on Invoke’s expert professional services and patented SaaS platform for LIVE, online market research events and academic course evaluation.  Learn more at and

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