Disruption and the Role of Research in the New Economy

By | Other | One Comment

kathy120At the The Market Research Event in Orlando last month, there was a lot of buzz about Big Data and automation disrupting the face of research.  Then within a week of the conference, Seth Godin, one of the conference keynotes, publishes a blog post discounting the validity of Surveys and Focus Groups stating “polls are always wrong.”  Hard not to come out worried that our craft is under-siege.

A User’s Guide To A Successful Conference

By | Other | No Comments


We’ve all made the rounds at the big multi-day conferences.  If you’re like me, once the agenda becomes available you jot down some interesting keynote speakers, smaller breakout sessions and a few attendees you’d like to meet.  Then, after being on your feet for half a day, all you can think about is what you’d be doing anywhere else in the world.  Alas, its not all that bad! I recently went to Orlando for TMRE, and here’s how I kept myself sane:


By | Marketing Trends | No Comments

wayne120I test a lot of advertising. I also watch a lot of advertising. And I talk a lot about advertising. And typically, advertising focuses on how a particular company, product or service can improve one’s life. Buy this car and you will look cool. Drink this beverage and you will be skinny. Eat at this restaurant and you will save money. I mean, true there are some that make bolder promises to make the world a better place or ads that tell you a warm and fuzzy story so that you, in turn, will feel warm and fuzzy inside. But overall, companies are usually selling you something in their advertisements and communications.

Millennials Really Aren’t That Different From the Rest of Us

By | Online Research, Other | No Comments

jen120Admit it; you think Millennials are a pretty healthy generation.  They’re young, they’re beautiful, they have lots of energy and they are committed to being healthy.  But according to the CDC this group is not as healthy as we think—they are more sedentary, have higher obesity rates and engage in behaviors which increase their risk for serious medical conditions.

Infographics… Assemble!

By | Other | No Comments

wayne120Way back in November 2013, after attending that year’s TMRE event, I wrote about the trend of moving towards a visual delivery of market research data. [Click here] to see that original post. In the time since, well, erm…  To be honest, I have let my original intent slip a bit. I mean, I am always doing my best to deliver data in forms that are most useful for my clients. Recently I decided to try and make good on my original mission and start at least figuring out ways to deliver data more visually.

Summer Movies 2015: What can we expect at the box office and what should we expect from a trailer?

By | Other | No Comments

I like movies. Quite a bit, actually. In fact, movies are typically my go-to when a conversation starts to lull. Therefore, when tasked with coming up with an interesting topic for the recent Qual360 conference in Atlanta, I (along with the rest of my Invoke team and the Dialsmith  team came up with the idea to conduct some research into the upcoming 2015 Summer Movie Season. Can I somehow combine this with my inner 8 year-old’s love of superheroes and dinosaurs? Yup, I sure can.