In Search of Gems at Upcoming Market Research Event 2011

Looking forward to leaving the much-too-early New England snow in October to head to the cloudless skies of Florida next week to attend The Market Research Event (TMRE) conference.

As technology rapidly continues to dis-intermediate traditional ways of doing and being in the research arena, we are all left searching for guideposts on our way to “What’s Next?”  Hoping to find a few gems at the conference.

At the macro level, I’ll be keen on gathering perspective on what technologies, social media channels and new methodologies will separate the leaders from the followers. On a micro level, my primary focus (and passion) will be on consumer trends and behavior. Life is never dull when discovering new ideas flying beneath the radar.

I hope to see you there!

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